EICMA PUBLIC VOTE THE DUCATI 1098 AS MOST BEAUTIFUL MOTORCYCLE …

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Ducati 1098, the “Most Beautiful Motorcycle of the show”. Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features …

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EICMA: PUBLIC VOTE THE DUCATI 1098 AS ?MOST BEAUTIFUL
MOTORCYCLE OF THE SHOW?
Borgo Panigale (BO), 20th November 2006 - The Ducati 1098 has been voted ‘Most Beautiful Motorcycle
of the Show’ at the 2006 edition of the Milan-based EICMA show. This verdict came from
over 24,000 motorcycling enthusiasts who participated in a competition organised by the Italian
magazine ‘Motociclismo’, which carried out, as it does every year, a survey among the visitors.
The new Superbike model from Borgo Panigale won over 30% of the vote, followed - at a considerable
distance - by the MV Agusta Brutale 910R and the Yamaha YZF-R1.
The prize-giving took place yesterday afternoon, on the Motolive stage (the area dedicated to the
outdoor events of EICMA 2006) in the presence of Costantino Ruggero, the director of EICMA.
The award highlights the huge public enthusiasm for this ‘made in Borgo Panigale’ jewel and provides
further confirmation of the enormous amount of energy and resources Ducati is channelling
into new product development.
Set to become the new benchmark for the Superbike segment, the new Ducati 1098, the result of
extensive on-track experience in both MotoGP…