PORSCHE AG

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tion, gave rise to another benefit: an operating manual that. Porsche’s employees now use as a valuable source of information, …

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PORSCHE AG
Thanks to SAP?Solution Management Optimization,
Porsche Can Now Plan Faster for the Global
Aftermarket
In the 2003/4 fiscal year, Porsche AG had climbed the ranks to
become one of the most profitable car makers in the world.
As the smallest independent automotive manufacturer with
some 11,700 employees, Porsche managed to increase its sales
by 14%, amounting to some ?6.36 billion in revenues. And, in
2004 - for the first time - Porsche was listed as one of the world’s
100 most valuable brands.
To ensure it could meet the needs of the aftermarket, the
company kicked off an international rollout of SAP?Advanced
Planning & Optimization (SAP APO), a central component of
the mySAP. Supply Chain Management (mySAP SCM) solution.
Sascha Neurohr, IT manager for APO at Porsche, says: “When
we decided to implement SAP APO, our aim was to integrate the
entire planning process for the aftermarket into one system.
Now, not only can we perform planning for Porsche itself, but
also for importers worldwide. Furthermore, we will gradually
include all car dealers in this planning process.”
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However, as Porsche connected…