Email Universe and Ezine Articles use AdSense referrals to boost …

Short Description
Knight also runs AdSense referrals, a feature that enables site … his success with AdSense and AdSense referrals, using channels in AdSense to track …

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Content
Email Universe and Ezine Articles use AdSense
referrals to boost revenue
Business
At Email Universe, marketers can find a wealth of information about how to publish
successful email newsletters. At Ezine Articles they can find a rich source of content:
e-newsletter articles covering 320 different industries, from arts and entertainment to
home-based businesses. Publisher Christopher Knight runs both sites, and even he is
sometimes surprised by how much traffic they generate: “a quarter of a million visitors
every day to Ezine Articles, and more than 9 million page views each month.”
Approach
To capitalize on this traffic, Knight runs Google AdSense contextual ads across his site.
He tried other advertising networks, but found that Google was able to deliver more
advertisers and more variety. “Google AdSense gives me more unique ads per page
than any other program,” he explains. “Because of the rich inventory of ads it delivers,
AdSense helps me earn income on my site better than I ever could by recruiting
advertisers on my own.”
Knight also runs AdSense referrals, a feature that enables site publishers to increase
their revenue while expanding their visitors’ awareness of useful products and services.
AdSense let Knight…