Real Adventures found ten times more ad revenue with AdSense.

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When he learned that AdSense could run ads that closely relate to … “Since implementing AdSense, our ad revenue has increased more than tenfold, …

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Real Adventures found ten times more ad revenue with AdSense.
The phrase “serial entrepreneur” describes Vik Kachoria perfectly. During the past 20 years, Kachoria - who has a degree in physics and math from Boston University and an MBA - has worked in M&A and business development roles. He has also found the time to start two successful technology companies.
His current endeavor, five-year-old Real Adventures, reflects his passion for worldwide travel. It’s an award-winning vacation planning portal for a wide range of tastes and prices. From romantic bed-and-breakfasts to luxury vacation rentals, from bungee jumping to safaris, and from Alaska to Zimbabwe, Real Adventures is a comprehensive resource for travelers around the world.
“We’re not travel agents or tour operators, and we don’t book trips, make reservations or lead tours,” says Kachoria. “We help travel companies market their products and services online to a very large and diverse audience of travelers, vacationers and adventure seekers.” Working from a small office in Brookline, Mass., he employs a virtual team of eight to solicit and manage paid listings from thousands of businesses featured on the site, and serves over a million monthly…

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