The Magic Behind Harry Potter

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Harry Potter and the Sorcerer’s Stone is entitled Harry Potter and the …. Further, “Harry Potter And The Sorcerers Stone” is the #48 selling DVD …

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Contact: Matt Tatham
Nielsen Media Research
646.654.8362
For immediate release
The Magic Behind Harry Potter
Seven Nielsen companies team up to highlight unique insights
NEW YORK, June 16, 2003 - With the upcoming book release of “Harry Potter and the Order of the
Phoenix”, the fifth installment in the series due out on Saturday, June 21, information from seven Nielsen
companies provide a multi-dimensional insight into the young wizard’s impact on the entertainment
industry. Here is a unique look at the Harry Potter impact.
Books (Nielsen BookScan) - In 2002, the four Harry Potter books combined have sold more than 6.8
million copies1 throughout three countries - United States, United Kingdom and Australia.
Film (Nielsen EDI) - Combined, the first two Harry Potter films, “Harry Potter and the Sorcerer’s Stone2″
and “Harry Potter and the Chamber of Secrets”, have grossed more than $1.8 billion worldwide. The first
film is number two among the all-time highest grossing films while the second Harry Potter film is currently
the sixth highest grossing film.
Advertising Expenditures (Nielsen Monitor-Plus) - Since January 2002 more than $128 million has
been spent in advertising expenditures on…