Consumer Behavior Report July 2006 Wireless Lifestyle Trends
Short Description
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Content
Consumer Behavior Report V2. 7/06
July 2006: Wireless Lifestyle Trends
Overview
Consumer Behavior Report
.. The Consumer Behavior Report is designed to give merchants, media and industry analysts insight into shopping trends, pricing and market share. Each month, a different topic will be the focus of the Report.
What is the Wireless Lifestyle Trends data?
.. The Wireless Lifestyle Trends data was compiled from a survey of 2,379 online shoppers conducted in May 2006. In addition to the survey responses, data from Market Reporter, a statistical database that tracks actual consumer shopping behavior on PriceGrabber.com, is also included. This report examines wireless lifestyle trends including consumers’ use of wireless technologies and notebook preferences. PriceGrabber.com is a major shopping comparison engine with more than 21 million unique users per month and up-to-date daily pricing of products supplied by more than 11,000 merchants.
Report Highlights
Online shoppers surveyed:
.. Rely more on notebooks over cell phones, MP3 players and TVs
The report shows both strong market penetration of notebook computers and wireless connections. In fact, the majority of respondents say their notebook is the most used electronic component when compared to TV, cell phone, MP3 player and…
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