Weight Watchers Recipe For Success

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consumers something new, and the dessert recipe yogurt is the. perfect way to do this. “Weight Watchers Dessert Recipe Yogurts performed well in …

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Weight Watchers?Recipe For Success
Yoplait Dairy Crest (YDC) is boosting its extremely successful
Weight Watchers* range this summer with the launch of
Dessert Recipe Yogurts.
From 24 June, consumers will be able to enjoy the taste of
some of their favourite desserts - Strawberry Tart, Lemon
Cheesecake, Raspberry Tart and Toffee Apple in a delicious light
and creamy yogurt.
“One of the key reasons why Weight Watchers yogurts have
been so successful is that they offer dieters a wide variety of
tastes and textures,” says Erin Pohe, Weight Watchers Brand
Manager at Yoplait. “The strong growth of the range indicates
that this is the right time to expand this variety and give our
consumers something new, and the dessert recipe yogurt is the
perfect way to do this.
“Weight Watchers Dessert Recipe Yogurts performed well in
taste tests and were preferred by many consumers to
equivalent brands currently on the market. Research that we
have conducted recently has shown that dieters want products
that are enjoyable so they are an easy choice to make when
dieting, and Weight Watchers Dessert Recipe Yogurts were
developed with this insight in mind.
“Dessert recipe yogurts are…