iPhone Sell Sheet
Short Description
The first representative survey of iPhone early adopters, … The first research study to explore the possible impact of an iPhone mobile media …
Website: www.interpretllc.com | Filesize: 178kb
Content
Mobile Media & the iPhone “Halo” Effect:
Quantifying the Potential Impact of Apple’s Game-Changer
On The Future of Mobile Entertainment
q The first representative survey of iPhone early adopters, providing in-depth demographics
and insights into the key emotional and functional drivers behind iPhone adoption.
q The first research study to explore the possible impact of an iPhone mobile media
“halo effect” among mobile consumers in general.
Does the introduction of the iPhone raise awareness and demand
for portable video content,even among non-iPhone owners?
iPhone Owners Key Data:
Mobile Video
Attitudes & Behavior
(iPhone…
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Related Searches: depth demographics, early adopters, mobile consumers, halo effect, iphone
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