STORES HOPE TO UNLOCK IPOD SYSTEM
Short Description
tives say the iPod is the most popular single device used. with Rhapsody to load purchased tracks. STORES HOPE TO UNLOCK IPOD SYSTEM. By Antony Bruno …
Website: www.navio.com | Filesize: 38kb
Content
With iPod sales predicted to total 37 million by the end of
the year, expect more digital music stores and back-end
services to bypass-or at least attempt to bypass-Apple
Computer’s control over its user base.
Currently, the only digital music that Apple permits on the
iPod are unprotected MP3 files and tracks bought from
the iTunes Music Store encoded with its FairPlay digital
rights management technology.
Since Apple steadfastly refuses to license the FairPlay
technology to other digital music services, the only way to
sell copyright-protected music that also works on the
world’s most popular digital music player is to hack the system.
The latest effort to do so is headed by Cupertino, Calif.-
based Navio Systems. Navio enables online music retailers
to sell digital rights as a package, instead of selling
actual digital files, allowing consumers to take their music to
various platforms-mobile or portable players, etc.
According to COO Ray Schaaf, his customers have
requested the ability to sell copy-protected music that can
also work on the iPod, so Navio is reverse-engineering
FairPlay to do so. Clients include Fox Music, TVT Records
and Sony BMG.
“We’re DRM agnostic, so we’ll…
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Related Searches: digital music player, digital music services, tvt records, cupertino calif, digital rights management
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