Travel Guide Fulfillment Report

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travel guide requests, although distribution was evenly … Sources of Travel Guide Requests. The sources of inquiries during 2006 reflect continued …

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Travel Guide Fulfillment Report
2006 Year End
In 2006, the Utah Office of Tourism (UOT) fulfilled 61,694 requests for the Utah Travel Guide, 63.5% more travel guides than were distributed during 2005. Fulfillment requests were received from all fifty states, the District of Columbia, several U.S. Territories, and 101 different countries worldwide.
2006 Utah Travel GuideDistributionEast South Central5.1%West SouthCentral11.0%East NorthCentral15.9%West NorthCentral10.0%Mountain12.8%NewEngland4.3%MiddleAtlantic10.8%SouthAtlantic15.6%Pacific14.5%
Domestic Requests. Domestic travel guide requests for 2006 totaled 55,618. Domestic requests comprised approximately 90% of all fulfillments. The distribution of requests generally paralleled state population, with the more populated states (and Utah) accounting for the majority of all requests. California, Texas, and Florida each accounted for 5.0% or more (2,800+) of all domestic requests. The East North Central and South Atlantic regions were responsible for the largest number of travel guide requests, although distribution was evenly dispersed across much of the United States. % of Total Domestic Inquiries3.8%4.0%4.5%4.7%5.2%6.8%3.1%3.1%3.2%9.8%0.0%2.0%4.0%6.0%8.0%10.0%12.0%MichiganMissouriOhioPennsylvaniaUtahNew YorkIllinoisFloridaTexasCalifornia
Because population differences make state comparisons difficult, a per capita measure of information requests is useful to examine Utah’s relative…

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