Microsoft PowerPoint - 070514 Yahoo N95 Case Study vfinal.ppt
Short Description
the new Nokia N95 ‘multimedia. computer’ and creatively showcase. the central message ‘ Nokia … Nokia N95 - A Case Study. 2. Nokia N95 Case Study. REPORTS …
Website: sg.solutions.yahoo.com | Filesize: 1048kb
Content
Nokia N95 Case Study
Client Objectives
?The objective of this pre-launch
campaign was to create a buzz about
the new Nokia N95 ‘multimedia
computer’ and creatively showcase
the central message ‘ Nokia N95. Its
what computers have become.’
?Reach early tech adopters and
emphasize the key “computer”
experience of browsing the Web
with attention grabbing creatives.
The Yahoo! Solution
?To meet the objective of creating a
buzz, a combination of innovative
page alteration on a high reach
property, such as homepage, across
all SEA & India homepages was
recommended
?Exclusive placement on new Yahoo!
SEA Mail pages was recommended
to target tech savvy users, who are
likely to have upgraded to the
advanced version of Yahoo! Mail.
Campaign Elements
?Innovative and exclusive homepage
takeover
?Exclusive LREC, H2 & H3
placements on Beta Mail
Results
?Traffic to the Nokia Nseries site
dramatically increased after each
homepage placement
?The homepage innovation on 17th
March drove more than 46% of the
traffic to Nokia N95 site and
delivered a click thru rate of 2.79%.
?Traffic to the Nokia N95 site also
drastically peaked after exclusive
mail placements
July, 2007 Nokia N95…
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