Cultural Dimensions and Global Web Design What So What Now What

Cultural Dimensions and Global Web Design What So What Now WhatShort Description
Global Web Design. A New Issue for User-Interface Designers … implications for user-interface and Web design, and illustrations of …

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California
Aaron Marcus and Associates, Inc.
California and New York
1144 65th Street, Suite F
Emeryville, CA 94608-1053 USA
Tel: 510-601-0994
Fax: 510-547-6125
E-mail: Mail@AMandA.com
Web: www.AMandA.com
Experience Intelligent Design
User Interfaces
Information Visualization
Cultural Dimensions and
Global Web Design:
What? So What? Now What?
This paper introduces dimensions of culture, as analyzed by
Geert Hofstede in his classic study of cultures in organizations,
and considers how they might affect user-interface designs.
Examples from the Web illustrate the cultural dimensions.Cultural Dimensions and
Global Web Design
Introduction
. Copyright 2001 AM+A. This document is confidential and proprietary. page 2
AM+A.CultDim.pdf
Aaron Marcus, President
Aaron Marcus and Associates, Inc.
1144 65th Street, Suite F
Emeryville, CA 94608 USA
Tel: 510-601-0994, Ext. 19
Fax: 510-547-6125
Email: Aaron@AmandA.com
Web: www.Amanda.com
Emilie W. Gould, Adjunct
Lally School of Management
Rensselaer Polytechnic Institute (RPI)
110 8th St.
Troy, NY 12180-3590
Email: goulde@rpi.edu…

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