Microsoft PowerPoint - Web Design Fundamentals.ppt

Short Description
Web Design. Fundamentals. What to do, why to do it on the. Web. 2. Before we get started. …. Web Design Fundamentals. All the Links. Site Planning …

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Content
1
Web Design
Fundamentals
What to do, why to do it on the
Web
2
Before we get started.
.. What sites are you working on?
.. What’s the purpose of your site?
.. What audience(s) are you trying to reach?
3
Site Planning
.. Determine site goals
.. Analyze your audience
.. Analyze the “competition”
.. Know your own abilities and resources
.. Map the current site
.. Design your new site4
Site Goals and Guidelines
.. Why are you creating this site?
.. What does the site owner hope to achieve with
this site?
.. What action does the site owner want the
audience to take as a result of visiting?
.. What restrictions or guidelines must be followed
when designing the site?
.. Accessibility guidelines (Kansas)
.. http://da.state.ks.us/itec/WASPriorities112001.htm
.. Style guidelines (for a sub-site)
5
Audience Analysis
.. Who are you trying to reach?
.. Age
.. Language and Culture
.. Level of education
.. Access to the Web (High-speed? Dial-in?)
.. Familiarity with the Web
.. Barriers to access?
.. What are they looking for at your site?
.. Information
.. Services
.. Community
Are there multiple
audiences?
6
How do I find out about the audience?
.. Ask the site owners
.. Look at current site’s logs and stats
.. Talk to people who “fit the bill”
.. Students who are in the program (but were once
prospective students)
.. People in the same demographic groups
.. Review published research
.. Build feedback capability into your site
.. Know how audiences deal…