Web Page Design Implications of Memory, Structure and Scent for …

Short Description
information retrieval and web design for large information. spaces. ….. contrast to recent web design and information visualization …

Website: research.microsoft.com | Filesize: 1021kb

Content
“CHI 98 . 18-23 APRIL 1998 PAPERS
Web Page Design: Implications of Memory, Structure and
Scent for Information Retrieval
Kevin-Larson and Mary Czerwinski
Microsoft Research
One Microsoft Way
Redmond, WA 98052, USA
t-1-425-936-8259, +1-425-703482
a-kevlar@microsoft.com, marycz@microsoft.com
ABSTNACT
Much is known about depth and breadth tradeoff issues in
graphical user interface menu design. We describe an
experiment to see if large breadth and decreased depth is
preferable, both subjectively and via performance data,
while attempting to design for optimal scent throughout
different structures of a website. A study is reported which
modified previous procedures for investigating
depth/breadth tradeoffs in content design for the web.
Results showed that, while increased depth did harm search
performance on the web, a medium condition of depth and
breadth outperformed the broadesf shallow web structure
overall.
Keywords
Information retrieval, memory, depth and breadth in
information design, web page design, hypertexf searching.
lNTRODUCTlON
The goal of this study was to discover principles for the
design of multiple hyperlii on a web page for
information retrieval tasks. Of particular interest was the
optimal depth versus breadth of the hyperlii distribution
across expertly…