Web Design Guidelines

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Web Design Guidelines. For Advertisers Listing with Yahoo! Search Marketing … Web Design Guidelines. 3. Making your site easy to navigate …

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Content
Web Design Guidelines
Web Design Guidelines
For Adver t i ser s Li s t ing wi th Yahoo! Search Market ingWeb Design Guidelines
If you market products, services or content online, one of the best ways to improve your
results (traffic, sales leads, conversions) is to improve the experience of the people who visit
your web site. It may sound obvious, but the easier you make it for customers to find the
products or information they’re looking for, the more likely they are to make transactions.
Yahoo! Search Marketing has developed the following set of guidelines to help you maximize
the effectiveness of your web site.
Contents
General suggestions
Including a call to action
Making your site easy to navigate
Simple page layouts
Incorporating search on your site
Writing for the Web
The purchase process: browsing, buying, checkout
Creating a search engine-friendly web site
What to avoid
Provide alternative content for images
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