Web Design. for Print Designers

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Web Design. for Print Designers. Jeff Carlson. jeffcarlson.com … Testing is often the most labor-intensive part of Web design, but it’s also the most …

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Web Design
for Print Designers
Jeff Carlson
jeffcarlson.com
HOW Design Conference 2007
Design is just design, right? Your goal is to make something that’s attractive and
engaging, so who cares if you accomplish it using ink or pixels?
You do.
Designing for the Web requires changes in how you approach the job’s concept, the
technology you use, and the process of creating the end result. And testing-lots and
lots of testing.
Concepts
Interaction. The Web is an interactive canvas-don’t make a large image in
Photoshop and just post it online.
Navigation. A Web page is structural, not just visual. Think about how the visitor
is going to move around your Web site. How does she access areas deeper in the
site? (And should that information be buried, or available on the main page?)
Accessibility. You can’t assume that everyone is viewing your site on a 30-inch
Cinema Display.or that they’re even “viewing” the site at all. A large part of Web
design is determining how people will use the site, and making it possible for
those with disabilities to access the content.
Collaboration. You may not be able to program a server-side…