Marketing Literature

Short Description
It includes case studies of Trainspotting and the His Dark Materials trilogy. … Master Storyteller: A Guide to the Worlds of His Dark Materials (2006). …

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Content
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Marketing Literature
The Making of Contemporary Writing in Britain
Dr Claire Squires
Hardback
Publication Date
October 2007
Price and Terms
?45.00 (MA06 - Monographs)
Extent
248 pp
Format
216×138mm
ISBN(13 digits)
978-1-4039-9773-9
About the book This is an important study of the publishing of contemporary writing in Britain. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading. It includes case studies of Trainspotting and the His Dark Materials trilogy.
1 Book/ publishing history courses increasingly popular at degree and postgraduate level - this book fills a significant gap in research on contemporary book ‘history’/ reception 2 Very well-written, accessible to student readers with case studies of very popular books - may be some general readership? 3 Focuses on the publishing context of the 1990s/00s; the marketing of ‘literary fiction’; and case studies of publishing histories and reasons for their successes - e.g. the Harry Potter novels, Captain Corelli’s Mandolin,…