Jaguar Cars Case Study

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Jaguar Cars decided to install a communications system for employees that … The criteria was simple - Jaguar were looking for a tool that would enable …

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Jaguar Cars Case Study
When it came to converting its Halewood factory in 2000 for the production of the X-TYPE,
Jaguar Cars decided to install a communications system for employees that could be used as
effectively on the production lines as in the company’s offices.
The criteria was simple - Jaguar were looking for a tool that would enable employees to get the
latest company news, quickly and easily and which could be integrated smoothly with existing
communications mechanisms such as newsletters and management briefings.
“Netpresenter really selected
itself for Jaguar.”
As David Crisp, Manager, Employee
Communications & Brand Pride at
Jaguar says: “We liked the idea of
being able to create screensavers
that would communicate news in an
easy-to-read and graphically attractive
format on PCs in the production
line rest areas as well as on
individual’s desks.”
Today, Netpresenter is used across
two sites - Halewood and the new
Corporate Headquarters in Gaydon -
as a means of keeping those employees
up-to-date with what’s happening
in the company.
Netpresenter running on TV and PC screens at Jaguar”Through Netpresenter, we can not only tell our
employees about the introduction of new models
but also what people are saying about them.”
“Jaguar employees take a huge amount of pride in the
brand and the cars that they produce,” continues David.
“Using Netpresenter, we are able to show them what journalists
and customers think of our cars through the latest
reviews. They also know about our marketing and sales
strategies so they feel much more a part of the company.”
“The photographs, videos and press
clippings really do inspire me - no
matter how frustrating some days may
be!!”
Most important to David is what employees
think. Jaguar continually seeks feedback from
its employees as to how the content on
Netpresenter can be improved. David says he’s
delighted with the response. One described
Netpresenter as “an incredibly positive and
informative tool.” Another said it was “A great
initiative and a really eective method to get
information to us all.”
Today, Jaguar is going through a further period of change with its closer integration with Land Rover, also
owned by Ford Motor Company. The Halewood plant is also to go through another…