BREAKING NEW GROUND WITH THE MAZDA CX-7

Short Description
The launch of the all-new Mazda CX-7, a totally new take. on the crossover SUV concept, … Eager customers finally got to sample the Mazda CX-7 for …

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MAZDA MOTOR CORPORATION
PRODUCT DEVELOPMENT: THE ALL-NEW MAZDA CX-7
THE MAZDA CX-7 HITS THE ROAD
One of our key objectives in fiscal 2006 is to revitalize our operations in
North America. The launch of the all-new Mazda CX-7, a totally new take
on the crossover SUV concept, will play a pivotal role in achieving this aim.
The public received their first glimpse of the CX-7 in the form of the
Mazda MX-Crossport, a concept car showcased at the North American
International Auto Show (NAIAS) in Detroit in January 2005. Meanwhile,
efforts to create a mass-production version of this vehicle continued
apace, culminating in the CX-7’s eye-catching debut at the Greater
Los Angeles Auto Show and NAIAS in January this year.
Eager customers finally got to sample the Mazda CX-7 for
themselves when the car arrived in North American showrooms
in May 2006.
HOW IT ALL STARTED
I took charge of the CX-7 development program four years
ago. Today, like then, the US SUV market is a segment with
great growth potential. Targeting this potential, we decided
to start developing a new vehicle, an SUV specifically…