Mitsubishi Motor Sports Recaptures World Rally Success with Pro …

Short Description
Mitsubishi Motor Sports. The Mitsubishi Lancer WRC05, designed with PTC Pro/ENGINEER Wildfire, is the. driving force behind the company’s World Rally …

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Mitsubishi Motor Sports Ltd., Rugby, United Kingdom
A division of Mitsubishi Motors Corporation, Mitsubishi Motor Sports
Ltd. (MMSP) has been a key player in the world of motor sports since the
1960s. MMSP’s World Rally Championship team has dominated its
competition for years, including the late 1990s, when Tommi M?inen
won four World Driver titles in the Mitsubishi Lancer Evolution.
Focusing its activities on rally and cross-country competition, the company
has been a leader in the motor sports categories that have the
most direct impact on its businesses and the motoring public.
The Challenge: Restore Industry Dominance via Product Design
For Mitsubishi Motors, developing championship motor sport cars is
considered “the most intense product development” in the world. With
an 11-month racing season that crosses 16 countries and four continents,
the Federation Internationale de L’Automobile (FIA) World Rally
Championship (WRC) is one of the most demanding competitions in
motor sports. From January to November, many of the world’s top
drivers race across every imaginable terrain, starting in the snowy
mountains of Monaco and concluding in the Australian outback.
Mechanical issues made 2004 a particularly challenging year for the
newly formed MMSP. Withdrawing from the…