Pink and Sony Ericsson Bring Special Edition of W660

Short Description
The limited edition of Sony Ericsson W660 is not at all pink, but rather dark red. … Sony Ericsson W660 comes with high music rendering performances, …

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Content
10 July 2007
Sony Ericsson W660
Pink Special Edition
Sony Ericsson
By: Elena Balan, Communications News Editor
Pink and Sony Ericsson Bring Special Edition of W660
A female artist and her signature on a Sony Ericsson walkman phone
Pink, the female artist, will sign a limited edition of mobile phones coming from Sony
Ericsson. The W660 phone model will come in a special color and will also enclose her
signature on the back cover.
The limited edition of Sony Ericsson W660 is not at all pink, but rather dark red. Still, it
turns out to be a stylish look for the handset and a too good to miss occasion for many
people. Whether we are talking about Pink’s fans or just about those who look to have a
unique and personalized mobile phone, the W660 has high chances of making both ends
meet.
We are talking about a Walkman phone model, so it looks only natural for Sony Ericsson to
try to respond to the needs of the specific target for these products. It is mostly young
people who buy these music phones, so choosing a female artist to promote them may be
the best possible choice.
Sony Ericsson W660…