Start-Ups Hope Web Ad Boom Spreads Wealth By REBECCA BUCKMAN …

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clear idea of how the site could make money: sell online ads. [Online Advertising]. The problem: Lots of other entrepreneurs in Silicon Valley have the same …

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Start-Ups Hope Web Ad Boom Spreads Wealth
By REBECCA BUCKMAN
October 17, 2006; Page B1
SAN FRANCISCO — When Kate Everett-Thorp set up her women-focused
Internet start-up, Real Girls Media Network Inc., earlier this year, she had a
clear idea of how the site could make money: sell online ads.
[Online Advertising]
The problem: Lots of other entrepreneurs in Silicon Valley have the same
idea right now, and it is unclear if they can all cash in on the online-ad
frenzy driving the current Internet boom.
Hundreds of Internet start-ups targeting a wide range of markets — such as
women, music fans and dog-lovers — are now relying on Web advertising
to fund their new business concepts. Online ads, which have become more
sophisticated and targeted since the late 1990s, are now an “instant
business model” for many of these companies, says Brett Bullington, a
local investor. Web sites that are using or plan to use online ads for
revenue include social-networking sites like TagWorld Inc., online photo
and video sites like Photobucket Inc., as well as Web instant-messaging
company Meebo Inc. Online video company YouTube Inc., which agreed…