How Do Objective Advisors Make Money Online

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How Do Objective Advisors Make Money Online? Start-up may have finally hit on formula for providing online advice. David J. Drucker | 10-29-03 | Practice …

Website: www.myfinancialadvice.com | Filesize: 58kb

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How Do Objective Advisors Make Money Online?
Start-up may have finally hit on formula for providing online advice.
David J. Drucker | 10-29-03 | Practice Management
It makes sense that an ex-broker with Wall Street marketing and business development
experience would be the one to think up MyFinancialAdvice.com. Then again, anyone in our
industry can see that there’s a huge gap in this venture’s target market of prospective
financial-advisory clients, which is that wasteland between the affluent and the do-ityourselfers.
It simply took Ron Peremel to create a new way to serve this middle market.
Not that the middle-income market has gone totally unattended in recent years. Anyone who’s
less than two years behind on his reading knows the name of Sheryl Garrett, the founder of
the Garrett Planning Network of 200 or so advisors practicing her hourly-fee model of serving
the less wealthy. Even with this new cadre of middle market advisors, though, Peremel
estimates there are still about 60 million people not being served.
Furthermore, Garrett’s model is practiced primarily by advisors who just want to serve this
market. What makes MyFinancialAdvice unique is that advice will be provided…