How do you make your website make money

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How do you make your website make money? … make a purchase online, call you to set up an appointment, or go to your storefront or other …

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Content
USER SCENARIOS
Matching Business Strategy with Web Strategy
By: Wendy Nield
Copyright . 2003 Adwire, Inc.
How do you make your website make money?
While this quintessential web marketing question may not find its answer in developing User
Scenarios, you may discover that generating revenue is not how your company’s website can
provide the most value.
One of the best ways to figure out exactly how to make your website work for your customers and
your company is to create user scenarios. User Scenarios are based-on-a-true-story tales about
potential visitors to your website. These stories are incredibly valuable for creating a plan for how
the web can support your business by giving you a forum to think creatively about how you, your
customers, your employees and your vendors can use the web efficiently and effectively. Creating
User Scenarios is a fun and easy exercise that can be completed in two simple steps in as little as
one afternoon.
You begin this process by creating audience definitions or
personas that describe the different categories of users
who will be coming to your website. These personas
should define: