How to Grow Your Business and Make Money Online

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Make Money Online. Web Design,Search Engine Marketing,. eCommerce and Measurability. Cape Business Connect 2006. 11.17.06. Leslie Fishlock,CEO …

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How to Grow Your Business and
Make Money Online
Web Design, Search Engine Marketing,
eCommerce and Measurability
Cape Business Connect 2006
11.17.06
Leslie Fishlock, CEO
Genevate Corporation
www.Genevate.comFacts About Online Shopping
Compiled by Leslie Fishlock, Genevate Corporation
?Forrester Research estimates that online retail sales, which is defined as B2C sales of goods including auctions and
travel, will grow from $172 billion in 2005 to $329 billion in 2010.
?Forrester Research also contends that both consumers and sellers continue to stoke the eCommerce fires. As
consumers increase shopping-related activities and sellers compete to innovate and keep them engaged, online
sales will enjoy a solid 14% compound annual growth rate (CAGR) over the next five years.
?On Thanksgiving Day 2004, ecommerce sites snagged more than 11 percent of all U.S. Web traffic, breaking last
year’s record of 9 percent, according to Hitwise Competitive Intelligence, an online measurement company. This
was the first time retail sites surpassed 10 percent of total online traffic.
?In 2005, the value of those who search online but convert offline is quite high. The study found for every dollar
spent online, the average Web-to-store shopper spends $1.60 offline at local retailers.
?In 2005, Nielsen/NetRatings’ report found computer hardware was the top online retail category by a wide
margin, with an average…