LG Handset Selected Winner of the 3G For All Campaign

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The twelve operators will enable LG to achieve major economies of scale in manufacturing, logistics and. marketing. The winning handset, LG KU250, …

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1B3y :F Ieobhraunaar yG 2e0o0rg7escu, Communications News Editor
LG Handset Selected Winner of the 3G For All Campaign
The KU250 to be considerably cheaper than other 3G handsets
It is now official, LG has won the GSM Association’s 3G for All campaign which aims to provide affordable 3G
mobile phones that are accessible to a wider user base.
The twelve operators will enable LG to achieve major economies of scale in manufacturing, logistics and
marketing. The winning handset, LG KU250, will be available at a price of approximately 30 percent less than
other entry level 3G mobile phones that are currently available on the market.
The handset is only 15 mm thick and was chosen from 19 handsets submitted by eight vendors. It contains a
chip that was supplied by Qualcomm and comes with video call support, high-speed Internet access,
multi-tasking and several multimedia features.
“The 3G for All campaign has had a great response from both handset and chipset vendors demonstrating
their commitment to work with operators to drive usage of 3G services,” said Craig Ehrlich, chairman of the
GSMA, the global trade association for mobile operators, and a board member of Hutchison Mobile
Communications,…