HTC Touch Receives Hot Viral Marketing Campaign

Short Description
It’s been only a few days since the recent release of the HTC Touch … When they heard about it, many people instantly thought that HTC Touch had high …

Website: news.softpedia.com | Filesize: 25kb

Content
12 June 2007
HTC Touch
advertisement
HTC
By: Elena Balan, Communications News Editor
HTC Touch Receives Hot Viral Marketing Campaign
A new and exciting spot for HTC Touch
It’s been only a few days since the recent release of the HTC Touch smartphone and now it
receives a viral marketing campaign. This is meant to provide the amount of attention that it
truly deserves.
When they heard about it, many people instantly thought that HTC Touch had high
chances of being tough competition for the iPhone. Until Apple’s highly discussed device is
released, all we have is this latest smartphone coming from HTC and a valuable
comparison is yet impossible.
The new campaign for HTC Touch is designed as to appeal for a large audience, although
mainly male. The spot is highly amusing, placing the new mobile device in a highly
personalized position with strong feminine strokes.
This can be easily seen right from the start, when HTC Touch greets its user in the morning
with a personal “Good morning, handsome!” message. These prompts continue to be
displayed throughout the day too, when the handset constantly interacts with its user at an
intimate level through inciting messages.
The spot…