Delivering True Triple Play

Short Description
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Content
Orchestrating IMS and
IPTV Composite Services
The rollout of Triple Play services has begun
and service providers have their hands full in
delivering IP video services to complement their
data and voice portfolios. The immediate
business impact is to offer consumers service
bundles that appeal to their wallets but with
the near term goal of also offering a compelling
end-user experience around what Alcatel calls
composite services.
Composite services comprise the marriage of discreet service types into
an integrated communications and entertainment experience delivered
over any device, any location and any network.
Service providers seeking to fulfill the promise of true or integrated Triple
Play must be able to construct these composite services across multiple
service platforms and rapidly deliver them over both fixed and mobile
networks. In response, a service provider’s service delivery environment
(SDE) must be capable of constructing these services linked to back-office
business processes such as rating, billing and profile management.
This document describes the technologies necessary to deliver composite
services, how these technologies are evolving, and how the Alcatel Open
Services Delivery Environment (OSDE) can help service providers stay
ahead of market demands.
SERVICE PROVIDER CHALLENGES IN DELIVERING TRUE TRIPLE PLAY…