Success Story Eastman Kodak Company

Short Description
first Kodak camera, founder George. Eastman’s strategy and marketing. campaign were one and the same:. “You push the button, we do the …

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Content
uniting the world through content.
Eastman Kodak Company
Business Profile
Customer Name
Eastman Kodak Company
Industry
Consumer Packaged Goods
Locations
Rochester, New York headquarters; with
offices in the Americas, Europe, and the
Asia-Pacific region
Business Focus
Internet
Documentum Products
Documentum ECM Platform,
Site Caching Services
Partners
Adobe FrameMaker
Deployment Summary
Deployed to 150 seats in Technical
Knowledge Management organization.
60 seats in Corporate Tax organization. 30
seats for an e-learning project within ERP
community. Soon to rollout corporate-wide
for all product content management.
Benefits
?Dramatically reducing costs through
content reuse
?Publishing in multiple languages to
multiple channels
?Expediting publication while preserving
brand integrity
“At Eastman Kodak, we are now able to provide product content rapidly and cost-effectively in multiple
languages, via several communication channels. In the process, we are ensuring the consistency of
our image and message worldwide, thereby preserving the integrity of the Kodak brand. Documentum
and XML have been the enablers to help make this happen.”
John Bustard, Director of Technical Knowledge Management, Kodak
Business Overview
In 1888, after the development of the
first Kodak camera, founder George
Eastman’s strategy and marketing
campaign were one and the same:
“…