Blasphemy! Ricoh Announces Only One Model, the Caplio R7

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Aug 29, 2007 … Ricoh is not hurling dozens of new models at us like other bigger … the company is putting all the resources into a single camera. …

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29 August 2007
Ricoh Caplio R7
Ricoh
By: Tudor Raiciu, Technology and Science Editor
Blasphemy! Ricoh Announces Only One Model, the Caplio R7
8.15MP CCD and 7.1x optical zoom
Ricoh is not hurling dozens of new models at us like other bigger manufacturers. Instead,
the company is putting all the resources into a single camera. That’s not to say that it’s the
best compact ever, but at least you don’t get mixed up in models.
The new Caplio R7 boasts an 8.15MP CCD and a 7.1x optical zoom lens, which means it
will tackle most of your “daunting” photographic tasks. What’s nice about the Caplio, with a
focal range from 28mm to 200mm, is that it offers better wide-angle capabilities than most
of the competitors out there.
Additionally, you also get CCD-shifting vibration correction (vibration reduction would sound
too Nikonish), which allows for slower than recommended shutter times.
Ricoh is also touting a new processing engine, called “Smooth Imaging Engine III”, which
supposedly does a better job at reducing noise at high sensitivities. Just remember that,
regardless of what the marketing department tells you, point and shoot cameras are quite
disappointing over ISO 400 (…