20 Tips & Tricks for Writing SEOFriendly Press Releases

Short Description
Search Engine Optimized press releases have become invaluable to today’s businesses. Press
releases optimized with keywords and hyperlinks have been proven to increase traffic to websites,
improve search engine rankings and secure greater coverage in the media.

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Content
When developing SEO-friendly press releases for your business, ask yourself the following questions:
1. How does this announcement dovetail with my organization’s current SEO initiatives?
2. What are my company’s top five keywords/phrases, and are they applicable to this specific announcement?
3. Are there any additional or different keywords appropriate for this specific release?
4. Are there specific pages on my website that I want to drive traffic to with this press release?
5. Can this announcement be enhanced by rich media content such as videos, photos,
podcasts, etc.?
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