SEO & Marketing Tips

Short Description
Have the search engines ever purchased anything from you? Forget the search engines! Focus on your customers! When you write content, write valuable content focused on your customers. Focus on one topic (keyword phrase) only. Your keyword-containing tags should include that one topic (keyword phrase) only. Everything on the page should be focused on that one topic. Prove to the search engine that your page is about that topic. The page will then be very relevant for the topic. But it will be valuable for the customers.

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Content
Don’t ever create a page just for the search engines. The search engines aren’t and won’t ever be your customers. Keep your true customers in mind, and give THEM true value throughout your site and in your content.
Some of the most interesting content will have more appeal if it speaks to your audience in terms like: you can, you might, you will, yours, your and you’re INSTEAD of we, ours, we’re, we will, we can, etc.
This is extremely important when working on sales related copy.
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Learn CSS (Cascading Style Sheets), or even better find someone you can count on that knows it. Here’s a very cool CSS tutorial that won’t cost you a dime: http://www.w3schools.com/css/default.asp
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Many search engine robots look for your sitemap in order to crawl the entire website. If you include a link to your sitemap on each page, you are giving the robots easy access to crawl your entire site, regardless of which page they come in on.
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