Search Engine Optimization Miniseries Good SEO Triumphs!

Short Description
Back in May I created an SEO case study entitled “Rich Website, Poor Website” in which I reenacted the classic TV miniseries “Rich Man, Poor Man”. As part of this study, I offered to track and compare the performance of two competing, sibling websites WITHseo.com and WITHOUTseo.com. The two websites WITHseo.com (www.WITHseo.com – the “Rich Website”) and WITHOUTseo.com (the “Poor Website”) look similar but they have been designed and maintained quite differently.

Website: www.withseo.com | Filesize: 251kb
No of Page(s): 8

Content
My premise was that in today’s competitive online world, the disciplined and focused mini-series character Rudy Jordache would have designed and maintained his website, WITHseo.com, taking into account its usability and relevance in order to ensure that his products and services were visible to the online community. I surmised that his “bad boy” brother Tom would exercise poor judgment and lack the attention to detail and patience needed to give his website, WITHOUTseo.com, a fighting chance.
As detailed in previous articles of this series, I applied popular web page optimization and usability techniques to WITHseo.com but not to WITHOUTseo.com. I predicted that the techniques applied to the Rich Website would allow it to “outperform” the Poor Website. In part two of this series3, I answered the question “What the heck does outperform mean?” There I discussed the use of “performance metrics” or “key performance indicators” to track the effectiveness of a website strategy.
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