Web Site Search Engine Optimization Series Web Page Keywords Dos and Donts

Short Description
Quite simply, our Web sites should produce returns just like we expect from our other marketing programs. Surely, you’ve heard the terms “optimized” and “keywords” thrown about. Perhaps you suspect that your web page keywords are important but you are not quite sure why.

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Content
These days, there are a number of hotly debated issues related to Web page keywords and the search engine optimization techniques that rely upon them. In this article, I will identify these debates in the course of discussing the proper selection and use of a Web page keyword list.
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First, let’s be clear about the importance of your web page “Meta keywords”. So the question is: Is the keywords Meta tag important? Answer: It’s not clear. Meta tags are HTML code snippets inserted into the “head” area of your web pages that are, for the most part, not viewed by visitors to your web site. The “Meta keywords” tag contains phrases and synonyms designed to be a brief and concise list of the most important themes of your page.
But, many experts suggest that the major search engine crawlers ignore the Meta keywords tag (e.g., see “How To Use HTML Meta Tags”, Danny Sullivan, Search Engine Watch, 5 Dec. 2002). Heck, some experts claim all Meta tags are useless. It turns out that over the years spammers put keywords into the Meta tag that had nothing to do with the content or theme of the site. It is believed that Web crawlers ignore the keywords Meta tag because of past deceptive practices.
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