SEO for Pen Makers

Short Description
Well it seems we are getting some fresh blood here lately in the WPW which is a great sign of the forum growth. I think some of the recent posts on WPW are pointing to the need for Newbie thread. I have usually pointed people to the HR newbie thread but I think we could create a useful one here.

Website: content.penturners.org | Filesize: 33kb
No of Page(s): 7

Content
1. Internal Navigation
Sure the search engines are getting better at learning to crawl complex websites, but you need to make as easy as possible. Avoiding JavaScript, Image Maps, Image Based navigation and session IDs are just a few of the pitfalls many newbie’s miss. Create your navigation in CSS or standard text. One way to see if your navigation is easily crawlable is to check the Google cache and click on the link “Click here for the cached text only.” If you can see your links in hyperlinked form you are probably ok. This is probably the most universal issue I see as a problem on SEO newbie’s and even some of the largest online companies have in common. Get this fixed and do nothing else and you could see large improvements.
2. Why Are you The Best?
Maybe the 2nd most important item in marketing your website online is setting yourself apart. If your just another website that offers DVDs (or whatever) online for the same price as BMG, Best Buy, etc what makes your website better? The internet is network of interesting content, products and services. You must make you content, products and services stand out above the rest. How you do that is another story all together.
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Get the file Download here