Web 2.0 and Virtual Worlds

Short Description
Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the Internet - a more mature, distinctive medium characterized by user participation, openness, and network effects.

Website: www.busi.mun.ca | Filesize: 2117kb
No of Page(s): 16

Content
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Some Potential Virtual World Applications in Insurance:
• Marketing and Communication (First mover effect)
• Branchless 3D Frontoffice – worldwide access to “my” branch office
• “Real” Insurance Services in “Virtual” Worlds
+ Special “in world” financial products
+ Service of significant GNP (in USD)
+ “Full Service Branch Office” for Clients using the Internet
+ (documented) “in world ”advice provided by insurance employees to customers
• Business Games
+ Education of clients and (potential) employees
+ Identification (recruitment) of Talent
+ Behavioral Profiling e.g. for Individual Risk Assessment
+ Community Building e.g. for Product Test & Development
• SB Foyer Upgrade for 24h Full Insurance Services
+ Retail Market Share Impact
+ Usability and Acceptance Improvements
• Community Building – Buzz on Financial Products
• Cross Geographic, Cross Cultural (Organizational) Education
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