Strategic E-Banking Refresh Prepares Barclays Bank for Next Generation Web Technologies and Explosive Growth

Short Description
Barclays Bank has advanced its plans to become a top five global bank with a strategic refresh of its Internet business, taking the best that emerging technology has to offer to deliver improvement to crosschannel collaboration, customer satisfaction, and sales volumes. The bank has optimized decision making and mitigated risk for IT investment with a new, comprehensive ROI model and a betterinformed commercial view of the market.

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Content
The seventh-largest bank in Europe by capital assets, Barclays Bank has its sights firmly set on becoming one of the world’s top five banks through the execution of its aptly named T5 program. From a solid base that includes 2,100 U.K. branches, the company is building a global brand through its investment banking arm, Barclays Capital, and operations involving some 118,000 employees and presence in over 60 countries.
With a proven track record of bringing innovative services to market— the bank was the first in Europe to develop ATMs and pioneering credit cards with its leading brand Barclaycard—Barclays was also quick to develop Internet banking in the 1990s, largely as a convenient channel for existing customers.
To help ensure continued leadership in e-banking and improve its competitive position, Barclays wanted to identify the best way to build the opportunities arising from next-generation Web technologies into its emerging multichannel strategy, incorporating local branches, call centers, and online banking services. Next-generation Web technologies include Web 2.0 and other mediums, such as blogs, wikis, podcasts, social software, folksonomies, RSS feeds (a family of Web feed formats used to publish frequently updated digital content, such as blogs, news feeds, or podcasts), and rich-Internet applications that imply a significant change in Web usage.
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