User Innovation with Open APIs Profiting from Mashups

User Innovation with Open APIs Profiting from MashupsShort Description
1. A better mousetrap?
2. User innovation: a new way to create value
3. Open APIs: exploiting participation
4. Toward e-business mashups
5. Lessons learned

Website: www.ebusinesscluster.com | Filesize: 1295kb
No of Page(s): 20

Content

• Understanding customer needs is a costly and inexact process: even if they know what they want, they often cannot transfer that knowledge to us
• With increasing customization, costs can spiral out of control if you try to respond to markets of one
• That is what happened to ASPs, and it happened to many traditional design-intensive companies
• Few innovations are true breakthrough innovations: most innovations create very little value
Open APIs: exploiting participation
• An open API allows anybody to access the data or services of a platform
• A mashup is an application that combines data or services obtained from multiple open APIs

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