mashups the essential guide for marketers

Short Description
A mashup is a web application that combines data from more than one source into an integrated experience.
Mashup (web application hybrid), a web application that combines data from more than one source.
Mashup (music), a musical genre of songs that consist entirely of parts of other songs.
Mashup (video), a video that is edited from more than one source to appear as one.

Website: www.nixonmcinnes.co.uk | Filesize: 1896kb
No of Page(s): 10

Content
…
Business benefits
What are the real tangible business benefits that will get my CFO punching the air like he just don’t care and tripping the light-fandango?

website owners
Benefits for a website owner using the services offered by other websites:
-Enhance the quality of your offering by adding powerful functionality to your website without developing it yourself and usually at no external cost.

api providers
Benefits for an API provider offering their services to the marketplace:
-Distribute your brand and service aggressively and inexpensively
-Outsource R&D to a diverse and unknown army of professionals and amateurs
-Develop new complementary online services to your own that you would never have dreamed up, and at no cost
-In doing so, create incredible customer loyalty and differentiate yourself further from the competition
-Lower the cost of business partnerships
The critical success factors to providing an API for others to mashup
1. The API must be easy to use, easy to play with
2. The Terms of Service must both protect your business and offer enough latitude to excite
3. Publicity and profile - the developer community needs to hear about what you have to offer!
…

Get the file Download here