Spuds and Mashups The Best Way to Promote Events Online

Short Description
If you’re like a lot of other technology managers and event organizers, you’re probably grappling with issues related to how best to promote your organization’s events online. While you undoubtedly have dozens of very specific requirements in mind, your ideal website calendar solution most likely includes these four high-level characteristics.

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Content
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What exactly are spuds?
While you may not have heard the term “spud” before, you most likely have encountered one or more of the terms for the group of objects to which spuds belong. Spuds are members of the Widget group. Other names for Widget, according to Wikipedia, include gadget, badge, module, capsule, snippet, mini, and flake.
Putting spuds in context: The Widget group
If you’re familiar with widgets, you’re probably also aware that both Microsoft and Google sponsor websites where you can download a variety of widgets. A quick trip to one or both of these sites demonstrates that the Widgets group contains two subgroups: Desktop Widgets and Web Widgets. Because spuds are widgets that run on websites, we’re going to focus on the Web Widgets subgroup.
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A Web Widget is “a piece of code that can be inserted identically in any web page (such as your personal blog, a My Space page, an eBay auction, or an online store) where it will stand as a standalone section. Most common Web Widgets are Flash, JavaScript, or Java applets. You can see the Web Widgets by simply opening the containing page in your browser.”
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