Nokia Identity Manual

Short Description
Everyone has a need to communicate and share. Nokia helps people to fulfill this need and we help people feel close to what matters to them. We focus on providing consumers with very human technology – technology that is intuitive, a joy to use, and beautiful. We are living in an era where connectivity is becoming truly ubiquitous. The communications industry continues to change and the internet is at the center of this transformation. Today, the internet is Nokia’s quest. Nokia’s strategy relies on growing, transforming, and building the Nokia business to ensure its future success.

Website: www.theinsaneasylum.com | Filesize: 2973kb
No of Page(s): 18

Content
…
The purpose of this redesign is to update Nokia’s image. The current logo is too utilitarian, and doesn’t convey the image that the company is trying to convey.
It was necessary to create a pictograph to go along with the logo, because Nokia is one of the few modern technology companies that doesn’t have one. It’s good for brand recognition to have a pictograph that can be displayed without text, especially since the company works with computer and phone technology, where an easily-recognized icon/button can be very useful. Since it’s a multinational company, a pictograph can easily cross language barriers to maintain brand cohesion.
One of the primary goals was to create a logo that was at least 4 times as wide as it is tall, to make it easier to place on various technology products, as well as being easier to read. A wide logo fits better in the “margins”, such as below a cell phone screen or between two rows of buttons.
The color of the original logo was retained, because blue seems to represent the company’s Finnish origins (Finland’s flag is white with two blue stripes intersecting). The font is modified Futura.
…

Get the file Download here