Using Web Analytics with Microsoft Silverlight

Short Description
Rich interactive applications and media players built using Microsoft Silverlight are easily integrated with web analytics services such as WebTrends On Demand, Omniture SiteCatalyst, Google Analytics, and Microsoft AdCenter Analytics. These services collect data about web usage behavior and allow business to measure how websites perform against business goals. Because most web analytics services use JavaScript page tags to identify and quantify web usage behavior, they easily integrate with Silverlight’s JavaScript programming model. Silverlight 1.0 is a plug-in for the browser that exposes a JavaScript programming model which fits naturally with web analytics services. When it is released in 2008, Silverlight 2 will add a .NET programming model to the JavaScript one, and as such, future versions of Silverlight will also integrate with the web analytics service. Because the design in Silverlight is separate from the application logic, once analytics are implemented in Silverlight applications, it is easy to see if a change in design achieves the desired business goals through A/B testing.

Website: xmldocs.net | Filesize: 738kb
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May 8, 2008 | Filed Under , Programming | Leave a Comment

Building Rich Web Experiences using Silverlightand JavaScript for Developers

Short Description
Why Rich Internet Applications-
+ Creating compelling web user experiences
- Look Great
- Respond Immediately
- Uninterrupted flow
+ Enhance and customize your brand
- Users love customization
- Give them what they want, how they want
- Build an affinity to your brand

Website: www.nocommonground.com | Filesize: 639kb
No of Page(s): 21
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May 8, 2008 | Filed Under , Programming | Leave a Comment

Silverlight 1.1 in Action

Short Description
You’ve purchased this book wanting to learn about Microsoft’s Silverlight 1.1 platform, so what is it? Silverlight is a client-side runtime that enables you to design, develop, and deliver rich, interactive experiences over the internet. Truly interactive experiences have traditionally been confined to desktop applications. However, unlike the 1.0 version, Silverlight 1.1 provides the power of the .NET framework to help you reach beyond the desktop to deliver these experiences across a variety of browsers, platforms, and devices1.